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Key Insight #11: Don’t Bank on a “Flight to Quality”

Investors historically luring renters up with concessions are finding the equation is changing.

With a widening rent gap, harder move-up math and tighter occupancies as renters choose more affordable options, high-quality multifamily assets must focus on retention strategies and stable new apartment occupancy revenue to reduce risk and churn.

Download the full guide, 21 Key Strategic Insights for 2021, to give your multifamily planning an edge in 2021: https://www.realpage.com/lp/21-strategic-insights/

Read the blog on this Insight here: https://www.realpage.com/blog/dont-bank-on-flight-to-quality/

Listen to the podcast version of this video here: https://www.realpage.com/podcasts/21-strategic-insights/dont-bank-on-flight-to-quality/

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